May 19, 2025
This is the story of how a luxury brand strategy for a service-based business turned one under-priced painting business into a $2.2M brand machine in just six months.
The Competitive Edge
Your gateway to high performance brand
insights, articles and intelligence
April 26, 2025
Discover the secrets to branding for speakers who are ready to become unforgettable and create lasting authority.
November 16, 2022
So just raise them right? Wrong. Just raising them for the sake of raising them isn’t the only thing you need to do so your audience […]
April 13, 2022
It is CRITICAL that you understand where you fit in the marketplace and how your unique point of difference helps the specific audience in that position.
March 10, 2022
When you don’t understand where you fit in the market, you become everything to everyone and there is nothing that helps your high-end clients differentiate you in a sea of sameness.
