April 26, 2025
Discover the secrets to branding for speakers who are ready to become unforgettable and create lasting authority.
The Competitive Edge
Your gateway to high performance brand
insights, articles and intelligence
November 16, 2022
So just raise them right? Wrong. Just raising them for the sake of raising them isn’t the only thing you need to do so your audience […]
May 9, 2022
There is a single most important element crucial to branding that without it, your business will fail.
April 13, 2022
It is CRITICAL that you understand where you fit in the marketplace and how your unique point of difference helps the specific audience in that position.
March 10, 2022
Visual identity is about creating both visual AND energetic connections so that your audience not only sees you but FEELS something when they see you.
March 10, 2022
When you don’t understand where you fit in the market, you become everything to everyone and there is nothing that helps your high-end clients differentiate you in a sea of sameness.
August 26, 2020
How do you know when it's time for a brand makeover? Here are 5 signs it's time for a rebrand of your business.
August 13, 2018
When you talk about your services or products, what are you actually saying? What do you tell people? I am pretty sure that when most […]
August 9, 2018
Have you ever found yourself sitting at your desk, head in hands, wondering when the fuck this is all going to get easier? Or… maybe […]
June 20, 2018
I’d like to ask you a couple of questions – business owners ~ Take a look at your logo and your website… do these things shout […]
April 22, 2018
Branding vs Logo Design… I get asked all the time what the difference is between a logo and a brand. Most people think a brand […]
