February 4, 2026
When clients consistently choose competitors over you, it's not your expertise - it's competitive brand disadvantage. Discover what that means and why marketing won't fix it.
The Competitive Edge
Your gateway to high performance brand
insights, articles and intelligence
May 19, 2025
This is the story of how a luxury brand strategy for a service-based business turned one under-priced painting business into a $2.2M brand machine in just six months.
April 26, 2025
Discover the secrets to branding for speakers who are ready to become unforgettable and create lasting authority.
November 25, 2024
COVERGIRL! Ohh yeah baby. I was featured on the cover of the AUTUMN ISSUE of the Gold Coast Girls in BusinessMagazine as The Branding Chick. I […]
November 16, 2022
So just raise them right? Wrong. Just raising them for the sake of raising them isn’t the only thing you need to do so your audience […]
May 9, 2022
There is a single most important element crucial to branding that without it, your business will fail.
April 13, 2022
It is CRITICAL that you understand where you fit in the marketplace and how your unique point of difference helps the specific audience in that position.
March 21, 2022
Branding is what makes someone choose YOU or your offer over everyone else who offers the same thing.
March 16, 2022
once you nail your branding, message, focus and point of difference, it can and should direct all your marketing efforts so that your brand will be consistent in every touchpoint of your business.
March 10, 2022
Visual identity is about creating both visual AND energetic connections so that your audience not only sees you but FEELS something when they see you.
March 10, 2022
When you don’t understand where you fit in the market, you become everything to everyone and there is nothing that helps your high-end clients differentiate you in a sea of sameness.
March 4, 2022
Do you REALLY need a personal brand? Sure, businesses have a brand, even though a lot of them really don’t fully understand what it really is. […]
August 26, 2020
How do you know when it's time for a brand makeover? Here are 5 signs it's time for a rebrand of your business.
November 20, 2019
When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly […]
May 8, 2019
If you know your WHY then you should never find yourself staring at a blank screen when wanting to post something about your business. If you […]
